About Beauty Expo Maroc
Beauty Expo Maroc is a trade and consumer show for beauty, cosmetics, hair, nails, fragrance, spa and wellness. Its first edition takes place in Casablanca in 2027.
Our mission
To bring Morocco's whole beauty industry together every year: the brands that make products, the distributors that sell them, the professionals who use them and the consumers who choose them.
Why Morocco
- Casablanca is Morocco's economic capital and hosts many international trade shows.
- Morocco produces almost all of the world's argan oil, as well as rose water from Kelaat M'Gouna and rhassoul clay.
- The country has direct flights to Europe, West Africa and the Middle East, making it a regional hub.
The organiser
Beauty Expo Maroc is organised by Salon & Expo SARL, a Moroccan company based in Tangier that specialises in trade shows.