The programme

The 2027 programme is being prepared. Here are the planned formats and the topics we are looking for speakers on.

Casablanca, MoroccoDates coming soonTrade days + public days

Audience in front of a lit stage

Conferences

Market trends, cosmetics regulation, distribution and e-commerce.

Masterclasses

Hair, make-up, nails and skincare, led by trainers and brands.

Live demonstrations

On stage and on stands, first for professionals, then for the public.

Business meetings

Scheduled meetings between exhibitors, distributors, pharmacies and buyers.

Beauty Awards

Awards for the best launches and the profession's talents.

Planned topics

  • The Moroccan beauty market and its distribution channels
  • Cosmetics regulation and market access
  • Natural cosmetics, argan and local supply chains
  • Online beauty, social media and influence
  • Running a profitable salon or spa
  • Training and new beauty careers

Call for speakers

Are you an expert, trainer, brand or salon founder who would like to speak? Send us your proposal.